The original Keep Calm and Carry On posters were made by the British in 1939 while the world was ramping up for WWII. They were propaganda posters meant to be used in times of crisis or invasion, but were put into reserve and never used. The poster wasn't seen by the public until 50 years later when a copy turned up at a bookstore where it made such an impression on the customers that they started to sell them.
As popular as it is now, why was the poster never distributed during the war? While the simple slogan resonates with many of us today, when you are actually in a state of stress, there are those who think that the poster is quite contradictory to how the mind works. It's also very hard to keep calm when your entire city block has just been bombed by the Germans. "Oh, all I have to do is keep calm and carry on? Easy enough." Perhaps, the Ministry of Information thought about all of this 60 years ago and this is why it wasn't framed until 2000...
It’s now clear that the poster was the result of a compromise designed to save money for the Exchequer, and that the decision to keep the poster “in reserve” was only taken after the war had begun. So it’s something of an irony that this decision was influenced by a belief that the phrase was “too commonplace to be inspiring” and official fears that “it may even annoy people that we should seem to doubt the steadiness of their nerves”. The Treasury was adamant that the public would “resent having [the message] crammed down their throats at every turn”. - theconversation.com
Why has this meme become so popular that it can be found in homes all across Europe and the United States? Is there an uneasiness about us that needs the same reassuring that the British government thought it's population needed during a possible invasion? If, throughout the day, we need to look at a poster in our homes and offices that say KEEP CALM in bold letters then perhaps we're really as nervous as hell. The popularity of these signs probably has a direct correlation with the rise in mental health issues and in the pharmaceuticals we take in order to tame these modern turbulent brains.
Yes, it will be ‘business as usual’ right up to the day when the Son of Man is revealed. - Luke 17:30
Although this meme has a soothing effect on me, sometimes keeping calm is the last thing a person or population must do when they see their economy slowly collapsing and rights being stripped from them. I can see keep calm and carry on being flashed on a neon sign in Times Square 100 years from now in an Orwellian future where camera drones make sure you don't litter. No...make that 20 years from now. Keep Calm and Carry On is great on your wall at home but should never be posted by any government or large corporation.
I remember many people, the day after 9/11, saying "business as usual" - which didn't hit the ear right at the time. It had a lack of concern about it that made me wonder if we'd become a society so consumed with money and comfort that not having a Walgreens open on 9/12/01 would have been an even worse disaster. Of course, if we weren't shopping the next day, that would've meant the terrorist won. Just like I'm wary of using the phrase "business as usual", I never want to see a keep calm poster in a bank after they've just foreclosed on my home or posted by a government after martial law has been declared. As long as it's personal artwork I think it's great, but I can see some candidate in the near future hijacking this slogan. Stay tuned for more uplifting posts like, "How Ebola Will Wipe Us All Out".
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